Privacy policy

Last updated: 4 October 2026

Elovium operates this shop and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). Elovium is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use or share personal data when you visit or use the Services, make a purchase or another transaction through the Services, or otherwise communicate with us. If there is a conflict between our terms and conditions and this privacy policy, this privacy policy takes precedence in relation to the collection, processing and sharing of your personal data.

Please read this privacy policy carefully. By accessing or using any of the Services, you acknowledge that you have read this privacy policy and agree to the collection, use and sharing of your data as described in it.

What personal data do we collect or process?

When we use the term “personal data”, we mean information that identifies you or another person, or that can be directly associated with you or another person. Personal data does not include information that is collected anonymously or has been anonymised so that it cannot identify or be associated with you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that data:

• Contact information, including your name, postal address, billing address, shipping address, telephone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, configurations and settings.
• Transaction information, including items you view, add to your cart or wish list, purchase, return, exchange or cancel, as well as your previous transactions.
• Communications with us, including information you provide when communicating with us, for example when you send an enquiry to customer support.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interactions with the Services, such as how and when you interact with or browse them.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you. We collect data, for example, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services. We collect data, for example, from your device or when you use our products or Services or visit our website, including through cookies and similar technologies.
• From our service providers. We collect data, for example, when we engage service providers to enable certain technologies and they collect or process your personal data on our behalf.
• From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

• Providing, tailoring and improving the Services. We use your personal data to provide the Services to you. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, saving your configurations and the items you are interested in, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalised shopping experience, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, text message or post and to show you online advertisements for products or services on the Services or other websites. This may be based on items you have previously purchased or added to your cart and other activity in connection with the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action in relation to potentially fraudulent, illegal, unsafe or malicious activities, protect public safety and maintain the security of the Services and our users. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login credentials with other people.
• Communicating with you. We use your personal data to provide customer support and effective Services, respond promptly to your enquiries and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful processes, including requests from law enforcement or regulatory authorities; to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings; and to investigate possible breaches of our terms or policies or enforce our terms and policies.

How do we share personal data?

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. These circumstances may include:

• With Shopify, vendors and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners that provide marketing services to you and show you advertisements. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
• When you ask us or otherwise consent to our sharing certain information with third parties, for example to deliver products to you or when you use social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce applicable terms or policies; and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve them. Data you submit through the Services is shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services for you. To protect, grow and improve our business, we also use certain enhanced Shopify features that involve data and information from your interactions with our shop, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights relating to the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights relating to your personal data through the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or are not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness or reliability of the information on them. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be accessible to other users of the Services and users of those third-party platforms, without restriction on its use by us or by a third party. Including such links does not imply that we endorse the content of those platforms or their owners or operators, unless this is expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the details below to request deletion of that data. As of the effective date of this privacy policy, we have no knowledge that we “share” or “sell” personal data relating to individuals under the age of 16, as those terms are defined by applicable law.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may also be at risk during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal data depends on various factors. These include whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may refuse your request where permitted by law.

• Right of access. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request that we delete personal data we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and, in certain circumstances and subject to certain exceptions, to request that we transfer it to a third party.
• Managing communication preferences. We may send you promotional emails. You can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You may exercise these rights where indicated in the Services or by contacting us using the details below. More information about how Shopify uses your personal data and the rights you have, including rights relating to personal data processed by Shopify, is available at https://privacy.shopify.com/en.

You will not be disadvantaged for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable law, you may appoint an authorised agent to submit requests to exercise your rights on your behalf. Before accepting a request from an agent, we will require proof that you have authorised the agent to act for you. We may also need you to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have a complaint about how we process your personal data, please contact us using the details below. Depending on where you live, you have the right to appeal our decision by contacting us using the details below or to lodge your complaint with the relevant data protection authority. A list of supervisory authorities in the European Economic Area is available from the European Data Protection Board.

International transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, unless the transfer is to a country that has been recognised as providing an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised privacy policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this privacy policy, or wish to exercise any of your rights, please contact us by email at info@elovium.com or by post at Salemer Steig 20, 14163 Berlin, Germany. For the purposes of applicable data protection law, we are the controller of your personal data.